Regional Sales Manager – WB – Agriculture Industry

Hiring for A Client of Sapwood Ventures Pvt Ltd

8 - 13 Years
North East, Orissa, West Bengal

Job Description

Role: Sales Manager

Role Definition

Sales manager is the one who is responsible for an accurate
forecasting, Budgeting, fixing Targets and achieving the same.
Dealers/Franchisee development, Sales team building and Aliening to Company Goals.

Responsibility

Deliverable

  1. TOTAL RESPONSIBILITY OF SALES ACHIEVEMENT
  2. TOTAL RESPONSIBILITY OF SERVICE REVENUE ACHIEVEMENT
  3. SALES & SERVICE TEAM MANAGEMENT
  4. RELATIONSHIP MANAGEMENT
  5. MARKET SURVEY AND INTELLIGENCE
  6. PRODUCT TECHNICAL TRAINING AND SALES TRAINING
  7. COORDINATION ON LEGAL /ACCOUNTING MATTERS WITH THE CONCERNED MARKET FEEDBACK AND M.I.S.
  8. GENERAL BUSINESS DEVELOPMENT AND EXPANSION
  9. EMPLOYEE MORALE & MOTIVATION
  10. GROWTH MATRIX

Tasks & Activities

TOTAL RESPONSIBILITY OF SALES ACHIEVEMENT

To be responsible for

o Drawing a Territory wise / Product line wise Sales Targets
based on the overall growth plan of the Company
o Set up individual sales target at each territory level / manager
level
o Train, Manage and continuously motivate the entire Sales
team
o Ensure constant follow up with the Sales team and achieve
targeted Sales
o Conduct regular and critical Sales review meetings
o Conduct frequent Campaigns, Demonstrations & participation
in Fairs, Exhibitions or other gatherings of high potential
customer presence

TOTAL RESPONSIBILITY OF SERVICE REVENUE ACHIEVEMENT

o Drawing a Territory wise / Product line wise Service Revenue
Targets based on the overall growth plan of the Company
o Set up individual service revenue targets at each territory level
/ manager level
o To monitor the Service activity of the entire company through
the Franchisee /. Dealer network

Tasks & Activities

o To ensure constant Technical Training
o To ensure continuous follow up of Service Revenue at each
Territory level

SALES & SERVICE TEAM MANAGEMENT

o Planning, Budgeting, Recruitment & Replacement of Sales
and Service Team
o Defining key deliverables and monitoring performance of each
member of the Sales team Directly or through Territory
manager
o Provide onsite training and grooming in a specified time.
o See that all the team member are aligned to RIPL Goals
round the year.
o Conduct and review meetings:- Strategic meeting once in 45
days, tactical meetings 14 days, and daily sales review
meeting and update to system
o Tracking status of each potential client at various stage and to
push it to conclusion
o Regulate the efforts of the Sales team in order of priority
o Enable and communicating decision on a timely basis to
conclude sales

RELATIONSHIP MANAGEMENT

o General responsibility includes establishment and
maintenance of a Cordial and professional relationship with all
Franchisees, Dealers and other business associates
o Conduct market survey and analyze the current possession of
RIPL, prepare action plan to expand network without conflicts.
o Establish a direct line of communication to hear the
grievances and address them immediately and amicably
o Organize frequent Franchisee/ Dealer meets for sustained
business growth
o Motivate Franchisee/ Dealer for achievement of higher Sales
o Recognition and Rewarding of the best performing Franchisee
/ Dealer
o Regular monitoring of Non Performing Dealers/ Franchisees
and take necessary corrective action & align them to achieve
their aspirations through RIPL goals.

MARKET SURVEY AND INTELLIGENCE
To establish a robust system of constant Market intelligence in
respect of
o Competition organization
Monitor their activities, growth and other strategies
Other strategies including their long term plan, where
possible
o Competitive products
Alternative / Cheap or imported substitute products
Products with different / Advanced technology

Customer Intelligence involving

o Customer shift or preference to different technology/substitute
or competition
o Reasons, if any, for shift in customer loyalty
o Conduct frequent customer satisfaction surveys
Direct intelligence gathering through
o Attending Seminars / Conferences and Sales networking
o Conduct independent market Survey
o Employ decoy customers and get feedback through them
about AGRIMART or competition

PRODUCT TECHNICAL TRAINING AND SALES TRAINING

To coordinate and ensure regular technical training programs on

o New Products
o New applications of products
o New Tools / Accessories and attachments and Spare parts
To coordinate and ensure regular Sales Training programs on
o Selling techniques
o Negotiation, Convincing and communication skills
o Developing ability to sell multi usage products or
Complimentary products

COORDINATION ON LEGAL /ACCOUNTING MATTERS WITH THE CONCERNED

  • With the help of the Sales Team force, coordinate and ensure
  • compliance of all Tax / Legal matters with the Franchisee / Dealer
  • MARKET FEEDBACK AND M.I.S.
  • Shall present to the Management, a regular and detailed market
  • feedback on matters like
  • o Product, its application, Service standards, Spare parts
  • availability etc.
  • o Customer Feedback on satisfaction levels of Product
  • performance and AGRIMART service / spare supply support
  • system
  • o Detailed MIS on a regular basis to Re-strategize where
  • required
GENERAL BUSINESS DEVELOPMENT AND EXPANSION.

  • Based on the intelligence and feedback, to explore new Business
  • opportunities and New territory opportunities
  • Assist the Management in their overall business expansion plans
  • To identify the training needs of the entire organization at all levels
  • Draw out a Training Calendar and implement regular training process
  • Identify Trainers from within the organization and motivate them to
  • train others
  • To scout external resources including eminent / guest speakers for
  • Lecture/Training sessions occasionally on specialized topics
EMPLOYEE MORALE & MOTIVATION

Overall, shall be responsible to evaluate and identify employee
morale and motivation needs at all levels and report to
management on suitable corrective action.

GROWTH MATRIX

  • AS Part of the carrier growth, you should update your competence and knowledge. To grow to Senior Sales Manager
  • Measurement
  • Metrics
  • Network expansion monthly, quarterly, annually
  • Sales revenue (Monthly, Quarterly, Bi-Annual & Annual Targets)
  • Forecast accuracy
  • Sales funnel leakage
  • Win vs loss rate with RCA Analysis
  • Cross-sell and upsell opportunities
  • Closure rate aka win rate (Individual and Team performance in achieving numbers, self-image, relationship transparency and integrity.


Required Candidate profile

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

  1. Qualification to degree/MBA level;
  2. 5-7 years sales management experience;
  3. Thorough knowledge and experience of marketing and sales;
  4. Thorough knowledge of company products;
  5. Excellent sales and interpersonal skills;
  6. Excellent planning and organizing skills;
  7. Impressive record of achieving targets.

Keyskills

Desired Candidate Profile

Please refer to the Job description above

Education-

Doctorate:Doctorate Not Required

Company Profile

Sapwood Ventures Pvt. Ltd.

We are a leading Manpower Consultancies hiring for our Client who manufacture Agricultural Products & Farm Equipments having head office in Bengaluru
View Contact Details+

Recruiter Name:Ms. Nabeela Khanam

Contact Company:Sapwood Ventures Pvt. Ltd.

Telephone:8849188875

Email :nabeela.khanam@sapwood.net

Reference Id:RA/NA/Regional Sales/North East/27Sep2019

Salary

INR 5,00,000 - 10,00,000 PA.

Role Category

Channel Sales

Role

Regional Sales Manager

Employment Type

Full Time, Permanent